Category / Empath / Best Practices / Leadership

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  • Don’t Assume the Worst

    I keep a 30-gallon planted aquarium with RO-water, so I visit my favorite “fish shop” regularly. Last weekend, there was a new-to-me staff member working a very busy Saturday shift.  My tank is happy. My tank is SO happy that I have become a guppy supplier to my shop. I never ask for store credit…

  • A Few Words On Deliverables

    If you’ve purchased a logo, icon, or other pieces of artwork that are key to your brand, be sure you have this file type if nothing else in the file release from your designer: .ai / Adobe Illustrator / Vector Art If you do not have Adobe Illustrator installed, it may appear as a blank…

  • Know Your Stuff

    Whatever your business is, and whatever stage it’s in, you probably have at least a few properties and tools used exclusively online; social media accounts, a website, web apps. Do you know all of your account credentials? Do you know when your hosting re-ups and what it costs? Can you get into the back end…

  • We All Work Differently

    Recently, I was admonished in a one-on-one meeting for making notes in a work journal. I was completely taken aback. How could someone be irked by a colleague taking notes in their training session? I had barely put pen to paper when the person waved their hand at me and tersely said, “No, it’s simple.”…

  • Collaborative Playlists for Team Building

    This walks hand-in-hand with an earlier post about earbuds and the productivity of creatives. Another way to leverage sound is with #collaborativeplaylists for #teambuilding Media creates undeniable connections. Creating a collaborative playlist (I like to use Spotify) helps teams get to know each other, creates genuine points of reference, and fosters communication. It takes minimal…

  • The CAN-SPAM Act | #TBT

    I’ve done email design in a variety of industries for a while now. I have created designs informed by the strategy developed with a team of creatives; art directors and designers, merchandisers, email marketing specialists, and copywriters. My experience has been developing designs that are then discussed a bit further and revised for approval. Until…

  • Earbuds for Work

    I’ve seen and heard managers’ hesitation when #creatives explain that they need to use #earbuds to work. You can see the incredulity in the ever so slightly raised eyebrow. But it really is a genuine tool. Many tasks in #design require a unique kind of focus that is aided by #music or by #ambient or…